Presenting: The Business Ready Society
If You Stepped Away Tomorrow… Would Your Business Still Work? …
… or are you the one holding it together? Most founders aren’t stuck. They’re making decisions without anyone to challenge them.
The Business Ready Society is a decision environment where decisions get tested, challenged, and clarified with other experienced operators.
A place where founders don’t have to think alone.
Our Core Formula for Becoming Business Ready:
Stabilize. Simplify. Strengthen. Then Scale. SM
Founding Membership Now Open!
FREE Annual Membership
$25 One-time Registration Fee (until May 1, 2026)
Join growth-minded owners building businesses
designed to last—guided by experience, not theory.
One-time $25 registration fee applies.
For Founders Who Know Their Business Depends Too Much on Them.
Most Businesses Depend Too Much on the Founder
When a business depends entirely on the owner, growth eventually slows, or breaks.
• Decisions bottleneck
• Systems remain informal
• Growth creates chaos
• The company cannot operate without constant oversight.
This is the reality for many businesses that have moved beyond startup—but haven’t yet built the structure required for long-term growth.
The result is a business that works… but isn’t truly business ready.
What You’ll Get as a Member:
- The Business Ready Society provides the structure to help you move from founder-dependent to business-ready.
- BRS Thinking Lab (Zoom)
Real conversations with other business owners - ReadySmartGo Framework Overview
A clear framework for strengthening your business and leadership - Private Founders Discussion Hub
A place to ask, share, and learn between meetings - The Monthly ReadySmartGo Compass
Insights, ideas, and perspectives to keep you moving forward. - A Community of Operators
Founders working through real challenges—not theory
The Thinking Lab: A Trusted Operator Circle for Founders
The Business Ready Society is not just a membership. It is a place where founders come to think clearly, deliberately, and with others who understand the weight of running a business.
Inside the Thinking Lab, you’re not consuming content. You’re working through real decisions:
• Challenges you’re facing right now
• Testing your thinking against experienced operators
• Gaining perspective you cannot get on your own
• Building trust with people who are in it, just like you
Because when you’re the one responsible, decisions get heavier… and often, lonelier.
One-time $25 registration fee applies.
The Path to a Business That Works Without You
- Stabilize
Get control of operations, cash flow, and immediate risks - Simplify
Remove complexity that slows execution and decision-making - Strengthen
Build systems, leadership, and operational consistency - Scale
Grow with structure—without increasing dependence on you
You can’t scale what isn’t stable.
Building structural strength isn’t luck—it’s a system.
And once you build it, your business can begin to run without you.
One-time $25 registration fee applies
The Business Ready Society
Is Not a Course
It’s a community of founders helping each other build stronger companies.
Members Participate Through:
• Guided discussions
• Founder roundtables
• Implementation sessions
• Shared experience and insight
One-time $25 registration fee applies
Build Strength into Your Business to
Last Beyond the Owner
1. The Society Is Designed For Founders Who:
- Have real revenue
- Manage a small team
- Feel the business depends too much on them
- Want to build something durable
This is not for people looking for a quick startup idea.
It’s for founders building companies that are meant to last.
2. What Members Gain
Members develop:
• clearer decision frameworks
• stronger operational structure
• greater founder independence
• companies capable of lasting beyond them
The goal is not just growth.
The goal is durable growth.
3. Why We Started the Business Ready Society
After decades building and operating companies, we saw the same pattern repeatedly.
Entrepreneurs succeed in launching a business…
But many never learn how to build the structure required for longevity.
The Business Ready Society was created to help founders bridge that gap.
One-time $25 registration fee applies
How to Stay in Business for 1,400 Years
True Stories of Durable Businesses
Our Business Ready Framework was inspired by companies that have stood the test of time — surviving disruptions, adapting to change, and thriving for decades (or even centuries).
Explore the following case studies like Kongo Gumi, King Arthur Baking Company, Ben’s Chili Bowl, and Zingerman’s Deli to learn how they turned adversity into longevity and built businesses that truly lasted.
Kongo Gumi
(Osaka, Japan – Est. 578 AD)
The world’s oldest continuously operating company, Kongo Gumi, has survived more than 1,400 years of change — from samurai wars to economic recessions. Its secret? Adapting its structure, services, and leadership while never abandoning its core mission: building with integrity and quality. A timeless lesson in longevity through evolution.
King Arthur Baking Co.
(Vermont, USA – Est. 1790)
America’s oldest flour company, a start-up just after the American Revolution, stayed relevant for over two centuries by constantly modernizing — from mail-order catalogs to e-commerce — while staying true to its values of community, education, and quality. King Arthur shows how strong culture and continuous innovation create enduring resilience.
Ben’s Chili Bowl
(Washington, D.C. – Est. 1958)
A neighborhood landmark that has outlasted riots, recessions, and rapid change, Ben’s Chili Bowl stayed open by standing for something bigger than food — community, family, and perseverance.
Their ability to adapt while staying authentic shows how purpose can power resilience for generations.
Zingerman’s Deli
(Ann Arbor, MI – Est. 1982)
Zingerman’s turned a single deli into a community of businesses by empowering employees, sharing ownership, and building systems rooted in shared values. Their story proves that resilience isn’t just surviving crises — it’s building a culture that adapts and thrives together.
Your Business Can Last Beyond Yourself
Every one of these businesses faced moments that could have ended their journey — but instead, they chose to adapt, rebuild, and emerge stronger. Their legacy wasn’t an accident; it was the result of readiness and good decision making. The same pathway is open to you. By following our core formula of Stabilize, Simplify, Strengthen, Then Scale you can create your own Business Ready plans, and connect with others who share your commitment to longevity and durability. You can build a business that stands as a story worth telling for generations to come.
Join the Business Ready Society — and make your company Business Ready.
One-time $25 registration fee applies
LinkedIn Recommended
Scott Paul, MBA
Financial Center Manager,
ReadySmartGo provides common-sense guidance and support for any disruption in today’s world. I highly recommend Mike as someone to connect with as a partner to grow you and your business.
Helena M Hall, MBA, aPHR, QuickBooks ProAdvisor
Founder, ABC & Me, Bookkeeping
I am pleased to recommend Mike Stoll for his expertise in business continuity and disaster preparedness. Any business seeking to enhance its resilience would benefit greatly from Mike’s skills, knowledge and dedication.
Chad Smith, Founder
Five Lions Digital Marketing
Mike is a VERY knowledgeable resource for business resilience! I didn’t realize how important deep consideration for disruption planning was before my relationship with ReadySmartGo
Who we are
We are a professional association of founders/owners seeking to strengthen their businesses to last beyond the owner.
What we do
We provide knowledge, community, and tools to anticipate disruption, strengthen operations, and lead with clarity.
Why we do it
To give back to the community that has given us a lifetime of comfort and success.
Is Your Company
Business Ready?
Join Today!
One-time $25 registration fee applies
Contact
Questions & Comments:
E-Mail: info@businessresiliencesociety.org
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